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10-Around Marketing
Use by many businesses that market and sell in neighborhoods. Roofers, carpet cleaners, HVAC contractors and many more businesses.
After you have a sale and the project is complete, your sales staff leaves door hangers or sends postcards or letters to neighbors, 5 on each side and across the street.
The marketing piece mentions that you have just done work for their neighbors and are now offering you a neighborhood discount or other door-opening offer.
I've one client, a roofer, that gets a list of neighboring homes from Bresser's Information Services and mails offers to several blocks from the client offering discount or free inspection offers. Works like a charm with up to a 23% response.
Add 10-arounds to your neighborhood marketing plans.
They take some planning so get started today.
Budget: Design & Printing: $750 - $5,000 depending on how many you print. Distribution: $100 - $250 week
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