What Are Your Limitations?
Can you name anything in life that has no limits?
I didn’t think so.
That’s exactly why all your marketing efforts should have some type of expiration date.
A limited offer will “out-pull” and “out-sell” an open-ended offer almost every time.
When you do test a “limited offer,” you will need to explain to your client/prospect why you are making your offer “limited.”
For example: “Quantities are limited. We only have 132 units in stock and the manufacture is back ordered.” Or “Call today. We have sold 3 in the last two days, and we only have 7 units left.” Or “We made a special purchase and can’t offer this price again.” People will want to know why what you are offering is limited, or they will not believe that there truly is a limitation. You need to give them this information.
“Givers have to set limits because takers rarely do.” - Irma Kurtz
It is also very important to keep in mind that if you are mailing a limited offer you have to allow time for it to arrive. Bulk rate mailings can be delayed by bad weather. They also travel primarily by railroad and there are many factors that can cause a delay in delivery.
Sometimes it just makes more sense to mail an offer via First Class Mail - especially if the offer is time sensitive. Keep in mind that nothing is forever, everything has a limit and you can use those limits to your selling advantage.
When your offer is known to be limited, it will force people to respond or lose the opportunity.
Limits force a decision and that is the ultimate goal of any marketing effort.
What kind of limit will you set for your next offer?