How often do you need a “kick-in-the-butt” to get moving?
It’s a recognized fact that most people get much more done when they have someone motivating them, than they will on their own (sometimes a LOT more). This is very true with marketing. I have to keep calling and bugging some of my clients to get them to do anything. They get hung up on the daily tasks of running their business. They are constantly putting out fires, and so their marketing efforts end up on the back burner.
“Don't fall before you're pushed.”
- English Proverb
Failing to allocate specific time for marketing (i.e. the daily grind of running a business) seems to prevent many business owners I know from taking the actions that are necessary to market and grow their business in a consistent way.
A trick to keeping on track is to set aside one-hour per day to work on your marketing (and nothing else). Use this time to look for “cost effective” ways to generate new prospects or to develop strategies for increasing sales to your existing customers. If you have trouble doing this on your own, then find someone who will hold you accountable.
“Few things in the world are more powerful than a positive push. A smile. A word of optimism and hope. A “you can do it” when things are tough.”
- Richard M. DeVos
Most of the time, a little external “push” or “kick-in-the-butt” from somebody who is close to a business owner does wonders to get the ball rolling. An outside expert can motivate, persuade, urge, and inspire you to levels that you may have never known before. This is very important, because once you get the energy flowing, you will find that new ideas come from many different places.
Find an advisor whom you trust to keep you motivated and on track toward reaching your business goals. This should be someone who is willing (and has the “authority”) to get you moving. If you need someone to help motivate you, give me a call. I will be happy to give you a motivational push.
Do you have someone who is helping you to stay focused, on track, and motivated?