Higher Proof Will Help You Sell More Products, Services and Ideas
Proof Will Help You Sell More Products, Services and Ideas:
Go ahead, take a few minutes today and look at every marketing message you are putting out...
Am I providing my reader, viewer and listener the proof and credibility that what I'm saying is indeed true?
How many times have you seen an ad on TV and said to yourself “Yea. Right. Sure it is?”
Let’s face it... we are all slammed with so many marketing messages a day, that we stop believing most of them.
So how do make your marketing messages more believable?
Start by take a closer look at the benefits of what you are selling.
Think about all the ways you can prove your benefits actually exist.
• What are the strongest “Reasons Why” anyone should believe they’ll get what I promise?
• How much more specific can I be?
• What solid proof have I offered showing what I claim it true?
• Have I begun to think about how I can strengthen my guarantees?
• Is there a way to demonstrate your product/service in action?
• Can you get a celebrity endorsement?
Answer these questions and apply these ideas to what you are selling and you are well on your way to providing the proof people need to believe your benefits will deliver.
“No way of thinking or doing, however ancient, can be trusted without proof.”
-Henry David Thoreau