Write Newspaper Columns
Writing a newspaper column is a great way to get your name out in the public eye to promote your business, product or service. Use your expertise to promote solutions for problems.
Send information on your business and expertise to a variety of newspapers, whether general or business papers and request an opportunity to use your expertise to help their readers.
This is not a hard sell opportunity for your business. It is a chance to help the paper’s subscribers solve a problem and make their lives better.
It is really like you are presenting a white paper. Once people see you as an expert in a certain field, it begins to translate to your company also.