Direct Response Marketing


White Paper

A great way to also be regarded as an expert in your field is to write a white paper.

The term white paper is an offshoot of the term white book, which is an official publication of a national government. A famous white paper example is the Winston Churchill White Paper of 1922, which addressed political conflict in Palestine.

A white paper is defined as “an authoritative report that addresses issues and how to solve them…used to educate readers and help people make decisions.” In a white paper, you are not directly promoting your business, product or service, but rather selling your expertise by succinctly stating the problem and leading your readers to solutions.

Obviously, these unique solutions are the very things that you can provide. Even without directly selling your company, you are effectively marketing it because the white paper lists you and who you are, thus making you the ‘go-to’ person.

Budget: $250 - $1,000 monthly