Internet Marketing



A website is a set of interconnected webpages, usually including a homepage, generally located on the same server, and prepared and maintained as a collection of information by a person, group, or organization.

There are many types of Websites, ranging from a single page through mammoth Websites like the US Government site which has several thousand pages full of information about legislation, taxation, grants and funding, VAT, employment, trade and industry, planning, commerce and so on, together with links to all the government departments and agencies.

Some websites require a subscription or membership to access some or all of their content.

Examples of subscription sites include many business sites, parts of many news sites, academic journal sites, gaming sites, message boards, Web-based e-mail, services, social networking websites, and sites providing real-time stock market data.

Because they require authentication to view the content they are technically an Intranet site. There are many varieties of Web sites, each specializing in a particular type of content or use, and they may be arbitrarily classified in any number of ways.

A few such classifications might include:

Affiliate: enabled portal that renders not only its custom CMS but also syndicated content from other content providers for an agreed fee.

There are usually three relationship tiers. Affiliate Agencies (e.g., Commission Junction), Advertisers (e.g., Ebay) and consumer (e.g., Yahoo).

Archive site: used to preserve valuable electronic content threatened with extinction. Two examples are: Internet Archive, which since 1996 has preserved billions of old (and new) Web pages; and Google Groups, which in early 2005 was archiving over 845,000,000 messages posted to Usenet news/discussion groups.

Blog (or web log) site: sites generally used to post online diaries which may include discussion forums (e.g., blogger, Xanga).

Content site: sites whose business is the creation and distribution of original content (e.g., Slate,

Corporate website: used to provide background information about a business, organization, or service.

Commerce site (or eCommerce site): for purchasing goods, such as, CSN Stores, and

Community site: a site where persons with similar interests communicate with each other, usually by chat or message boards, such as MySpace.

City Site: A site that shows information about a certain city or town and events that takes place in that town. Usually created by the city council or other movers and shakers.

Database site: a site whose main use is the search and display of a specific database's content such as the Internet Movie Database or the Political Graveyard.

Dating site: A web site where single people could find dates by using social networking like technologies.

Development site: a site whose purpose is to provide information and resources related to software development, Web design and the like.

Directory site: a site that contains varied contents which are divided into categories and subcategories, such as Yahoo! directory, Google directory and Open Directory Project.

Download site: strictly used for downloading electronic content, such as software, game demos or computer wallpaper.

Employment site: allows employers to post job requirements for a position or positions and prospective employees to fill an application.

Fan site: A web site created and maintained by fans of and for a particular celebrity, as opposed to a web site created, maintained, and controlled by a celebrity through their own paid webmaster. May also be known as a Shrine in the case of certain subjects, such as anime, and manga characters.

Game site: a site that is itself a game or playground where many people come to play (e.g. MSN Games and

Gambling site: A site in which you can do non-sports related gambling.

Geodomain refers to domain names that are the same as those of geographic entities, such as cities and countries. For example, is the geodomain for Richmond, Virginia.

Gripe site: a site devoted to the critique of a person, place, corporation, government, or institution.

Humor site: satirizes, parodies or otherwise exists solely to amuse.

Information site: contains content that is intended to inform visitors, but not necessarily for commercial purposes, such as:, Free Internet Lexicon and Encyclopedia. Most government, educational and non-profit institutions have an informational site.

Java applet site: contains software to run over the Web as a Web application.

Mirror (computing) site: A complete reproduction of a website.

News site: similar to an information site, but dedicated to dispensing news and commentary.

Personal homepage: run by an individual or a small group (such as a family) that contains information or any content that the individual wishes to include. These are usually uploaded using a web hosting service such as Geocities.

Phish site: a website created to fraudulently acquire sensitive information, such as passwords and credit card details, by masquerading as a trustworthy person or business (such as Social Security Administration, PayPal) in an electronic communication (see Phishing).

Political site: A site on which people may voice political views.

Porn site - a site that shows sexually explicit content for enjoyment and relaxation, most likely in the form of an internet gallery, dating site, blog, or video sharing.

Rating site: A site on which people can praise or disparage what is featured.

Review site: A site on which people can post reviews for products or services.

School site: a site on which teachers, students, or administrators can post information about current events at or involving their school. U.S. websites generally uses k12 in the URL such as

Video sharing: A site that enables user to upload videos, such as YouTube and Google Video.

Search engine site: a site that provides general information and is intended as a gateway or lookup for other sites. A pure example is Google, and the most widely known extended type is Yahoo!.

Shock site: includes images or other material that is intended to be offensive to most viewers (e.g.

Warez: a site designed to host and let users download copyrighted materials illegally.

Web portal: a site that provides a starting point or a gateway to other resources on the Internet or an intranet.

Wiki site: a site which users collaboratively edit (such as Wikipedia and Wikihow). There are any reasons to have a website.

IMO there are really only two: To sell a products/services or to capture a visitors name, email address and other contact information to sell them down the road.

Here are a few other reasons:

  • Find New Prospects, Clients Or Members

  • Generate Interest For Products/Services

  • Provide Information

  • Establish Credibility

  • Improve Client Communication

  • Customer Service

  • Support

  • Drive Traffic From Leads From Other Marketing Sources

  • Entice People To Your Brick & Mortar Store Front

  • Selling On-line Advertising (Ad Sense)

  • Earn Affiliate Commission For Sales/Leads

  • Save Money

  • Reduce Paper/Labor With On-line Payment Systems

  • On-line Catalogs

  • FAQ

Obviously you see there are many many many different ways and reasons to create a website.
Many ways to make money online.
They all require many moons to plan, implement and launch a website that will serve your well.

With that said, add building and maintaining a website to any business and marketing plan.

Budget enough to develop, create and maintain your site, plus add additional budget for updating content on a consistent basis.

Budget: Initial Website development $500 -  $10,000. Daily Maintenance: $25 - 200 daily

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