Unless you have lived in a cave for the last fifteen years, you've surfed the Web, you have undoubtedly heard the term URL pronounced you-are-ell or earl, and have used URLs to access HTML pages from the Web.
My friend Corey Perlman, Author of eBoot Camp always says, Hurl your URL. He means to use it everywhere you can to market you website and spread the word about your website It's often easiest, although not entirely accurate, to think of a URL as the name of a file on the World Wide Web because most URLs refer to a file on some machine on the network.
However, remember that URLs also can point to other resources on the network, such as database queries and command output.
URL stands for Uniform Resource Locator, which means it is a uniform (same throughout the world) way to locate a resource (file or document) on the Internet. The URL specifies the address of a file and every file on the Internet has a unique address.
Web software, such as your browser, use the URL to retrieve a file from the computer on which it resides.
The actual URL is a set of four numbers separated by periods.
An example of this would be 220.127.116.11 but as these are difficult for humans to use, addresses are represented in alphanumeric form that is more descriptive and easy to remember.
Thus, the URL of my site which is URL 18.104.22.168 can also be written as www.FastMarketingPlan.com. The Internet Domain Name System translates the alphanumerical address to numeric.
Format of a URL: Protocol://site address/path/filename
For example, the URL of this site is: http://www.FastMarketingPlan.com and a the URL for this page on this site would be: http://www.FastMarketingPlan.com/definitions/URLs.html
The above URL consist of:
• Protocol: http
• Host computer name: www
• Domain name: FastMarketingPlan
• Domain type: com
• Path: /definition
• File name URLs.html
How can you use URL's in your marketing?
The more keywords you can get into your URL, the more exacting and specific your URL's, The more likely they are to understood and visited.
A good, strong and memorable URL counts. It may seem like something very basic and obvious, but all too often we tend to forget just how powerful it can be.
As more and more people use a search box as their first interaction with brands, never before has it been as important to focus on the basics - and a good URL/naming strategy is a great place to start.
Build URL's and URL research into your internet marketing plans
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