Trade Journals Advertising
Trade journals are publications for a specific audience. The articles, ads and photography are geared toward a specific group oc customers. An example of this is a logistics magazine.
Targeted advertising means you are spending your marketing dollars effectively because you are utilizing medium that your target audience will actually read. Trade Journals in your industry are targeted directly to your intended audience.
Your ads in these publications create a rifle approach versus a shotgun approach, so to speak.
Your likelihood of positive return is much higher when you use trade journals because of this fact. Research the most effective and widely-read journals in your industry. Check circulation and whether decision-makers receive them. Target those publications.
Trade journals typically offer many advertising options both online on their website and in their printed publications. Consider both, as online ads are much cheaper.