Theater Programs are a print medium that can make sense in your advertising mix.
Before the play, symphony or other live performance starts, the lights are up and many people need something to occupy and briefly keep their attention.
An effective ad in the program provides a captive audience to market your product or service.
If possible, present an offer in your ad that can be readily utilized by the reader, such as a coupon or simply presenting the ad for a discount purchase.
This type of ad is relatively inexpensive also.
Budget: $250 - $500 per month for small ad; $750 - $1500 per month for larger ad