Is the PHONE a marketing tool?
Telemarketing, Aka: Telephone Marketing, phone soliciting, phone marketing, cold callin is a lot like direct response mail … deliver a consistent message to a targeted audience and measure your response.
If you called 1000 targeted future clients with a similarly consistent message (script, see next tactic) then this too is a measurable marketing medium.
Telemarketing works - sometimes it’s the only way to reach your target. Sometimes better, sometimes worse depending on how good your callers can get through the gatekeepers and talk to your targeted future clients.
No other form of marketing is as instantaneous and direct two-way communication with a prospect.
Telemarketing offers a way to identify and talk to the decision making authority
Telemarketing is a dynamic medium that allows you to navigate within an organization to identify the true decision maker/s.
Telemarketing is a great way to motivate purchasing interest of the decision maker
Telemarketing is a great way to respond to questions or objections
Telemarketing offers the immediate ability to probe for need and pain
Telemarketing offers the immediate ability to confirm a real interest, appointments and orders. Plus, telemarketing offers the opportunity to upsell, cross sell and find out add-ons to sell the client.
Plus, telemarketing offers the opportunity to upsell, cross sell and offer add-ons to sell the client.
Telemarketing is a highly effective marketing tactic and one that should be add to your marketing plans to use when the objective is new getting new clients..
THE BEST DAY OF THE WEEK TO CALL?
The correct answer is Thursday.
Dr. James Oldroyd from the Kellogg School of Management recently examined the electronic logs of more than a million cold calls, made by thousands of sales professionals inside around 50 companies. He then applied statistical measurements to extract patterns of success and failure.
He discovered that Thursday is the best day to contact a lead in order to qualify that lead. In fact, it is almost 20 percent better than Friday, which is the worst day. All the other days fall somewhere in between.
OK, now that you’ve got the right day to call…
BEST TIME OF DAY TO CALL?
Just as some days are better than others, when it comes to cold-calling success, some hours of the day are better. Obviously, calling during lunch hour is a bad idea, simply because you’ll probably not reach the prospect. But beyond that, do you know which time of day is best?
BEST TIME OF DAY TO CALL?
The correct answer is Early Morning (8-9am) followed closely by Late Afternoon (4-5pm).
Oldroyd’s study revealed that the absolute worst time to call is right after lunch. In fact, an early morning cold call is 164 percent more likely to qualify a lead than one made from 1-2pm.
WARNING: Learn and abide by the national and local telemarketing laws. Especially the do not call list restrictions.
Budget: $250 - 1,000 weekly