Telemarketing

Is the PHONE a marketing tool?

Telemarketing, Aka: Telephone Marketing, phone soliciting, phone marketing is a lot like direct response mail … deliver a consistent message to a targeted audience and measure your response.

If you called 1000 targeted future clients with a similarly consistent message (script, see next tactic) then this too is a measurable marketing medium.

Telemarketing works - sometimes it’s the only way to reach your target. Sometimes better, sometimes worse depending on how good your callers can get through the gatekeepers and talk to your targeted future clients.

No other form of marketing is as instantaneous and direct two-way communication with a prospect.

Telemarketing offers a way to identify and talk to the decision making authority
Telemarketing is a dynamic medium that allows you to navigate within an organization to identify the true decision maker/s.
Telemarketing is a great way to motivate purchasing interest of the decision maker
Telemarketing is a great way to respond to questions or objections
Telemarketing offers the immediate ability to probe for need and pain
Telemarketing offers the immediate ability to confirm a real interest, appointments and orders. Plus, telemarketing offers the opportunity to upsell, cross sell and find out add-ons to sell the client.

Plus, telemarketing offers the opportunity to upsell, cross sell and offer add-ons to sell the client.
Telemarketing is a highly effective marketing tactic and one that should be add to your marketing plans to use when the objective is new getting new clients..

WARNING: Learn and abide by the national and local telemarketing laws. Especially the do not call list restrictions.

Budget: $250 - 1,000 weekly