Sporting events are a great way to promote your company, product or service. You have a large captive audience who typically have discretionary income as a consumer and are part of or may even own an organization that has a need for what you offer.
There are a variety of methods to get your message across, such as advertising in programs or on infrastructure, as a sponsor or maybe a paid announcement. A great example of using this type of venue is minor league baseball. Whether it is AAA, AA, A or something like the Frontier League, these are fun, family-friendly events that provide multiple opportunities for business to gain positive exposure.
You can pay for signage on the field infrastructure or sponsor the between innings contests. The crowds are big, the mood light and your sponsorship or ad will provide a good bang for the buck.
On an even more local level, I received a call from the local high school to become a sponsor of there fall sports teams including football, soccer and hockey. For about $400 bucks, my comppany name and tag line plus contact information will be on every poster, flyer and banner distrubuted. Plus a Vinyl Banner hung on the fence or wall in or very close to the field. Not a bad cost for a lot of exposure.
Budget: $100 - 250 per month