Slogan

Your slogan must be a short attention-getting words or phrase used in marketing.

Slogans are also used as a key phrase connected with a political party or candidate for office.

There are two important purpose of an marketing and advertising slogan: to communicate some information about a product, service or idea—and to fix it in the future clients mind in a memorable way.

Marketing slogans often contain the name of the product or company, though not all do.

I wouldn't to waste too much energy on them, because it's almost impossible to write a slogan that will do you any good.

Simply stated, a good slogan is exceedingly hard to come up with.

According to the best authority, the late Timothy R.V. Foster, a slogan should:

1 Be memorable

2. Recall the brand name

3. Include a key benefit

4. Differentiate the brand

5. Impart positive feelings for the brand

6. Reflect the brand's personality

7. Be strategic

8. Be campaignable

9. Be competitive

10. Be original

11. Be simple

12. Be neat

13. Be believable

14. Help in ordering the brand

It should NOT:

15. Be in current use by others

16. Be bland, generic or hackneyed

17. Prompt a sarcastic or negative response

18. Be pretentious

19. Be negative

20. Be corporate waffle

21. Make you say "So what?" or "Ho-hum"

22. Make you say "Oh yeah??"

23. Be meaningless

24. Be complicated or clumsy

And Finally...

25. You should like it.

The essential thing to avoid is what marketing great David Ogilvy called "flatulent puffery" - that is odious boasting.

Unless you can come up with something no-one else can say, or something nobody has said already, forget it.

Here's a good slogan. "Just do it" - because the product is all about performance, and so are the ads.

Budget: Don't was your time. But if you must: One Time $1,000 - 5,000