Search Engine Optimization (SEO)
SEO stands for Search Engine Optimization.
To put it simply, SEO is everything you do to convince search engines that your site should appear in the first positions of their search results, in order to have more visitors.
Organic (also called algorithmic) search results are the ones that the search engines returns when you enter some words and hit the search button.
The page showed by search engines when you enter some keywords is also called SERP: Search Engine Results Page. See the Tactic SERP
SEO directly addresses the need for a website to attract new and targeted visitors, who in turn will convert into buying customers.
Fact: About 90% of all new visitors to a web site found it using the major search engines such as Google, Yahoo, MSN and the new Bing or, search directories.
One of the basic truths in SEO is that even if you do all the things that are necessary to do, this does not automatically guarantee you top ratings but if you neglect basic rules, this certainly will not go unnoticed.
Also, if you set realistic goals – i.e to get into the top 30 results in Google for a particular keyword, rather than be the number one for 10 keywords in 5 search engines, you will feel happier and more satisfied with your results.
Although SEO helps to increase the traffic to one's site, SEO is not advertising. Of course, you can be included in paid search results for given keywords but basically the idea behind the SEO techniques is to get top placement because your site is relevant to a particular search term, not because you pay.
SEO can be a 30-minute job or a permanent activity.
Sometimes it is enough to do some generic SEO in order to get high in search engines – for instance, if you are a leader for rare keywords, then you do not have a lot to do in order to get decent placement. But in most cases, if you really want to be at the top, you need to pay special attention to SEO and devote significant amounts of time and effort to it.
Even if you plan to do some basic SEO, it is essential that you understand how search engines work and which items are most important in SEO.
Do your SEO reserach then add SEO to your marketing plans. Learn how to use SEO in your meta tags, website content and it will help you get better search engine placement.
Budget: Depending on the number of pages in your website $250 - 500 a month
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