RSS - Really Simple Syndication
What is RSS?
RSS is short for Really Simple Syndication.
RSS allows you to subscribe to content on blogs and other social media and have it delivered through a feed.
As a marketer, offering an RSS feed lets you offer your clients, prospect and other interested parities the ability to choose to receive content from you.
As a result, you have an opt-in stream of individuals who are looking for content about your specific subject.
Also, a great way to get more content on your site early on through other people's RSS feeds when you don't have a lot of your own content.
It is a way to easily distribute a list of headlines, update notices, and sometimes content to a wide number of people. It is used by computer programs that organize those headlines and notices for easy reading.
There are RSS feeds which are sources of RSS information about web sites, and RSS readers which read RSS feeds and display their content to users. RSS is being overtaken by a newer, more complex protocol called Atom.
In addition to notifying you about news headlines and changes to websites, RSS can be used for many other purposes. There does not even have to be a web page associated with the items listed -- sometimes all the information you need may be in the titles and descriptions themselves.
Some commonly mentioned uses are:
- Notification of the arrival of new products in a store
- Listing and notifying you of newsletter issues, including email newsletters
- Weather and other alerts of changing conditions
- Notification of additions of new items to a database, or new members to a group
One RSS aggregator is all that you need to read all of the RSS feeds, be they headlines, alerts, changes, or other notifications. RSS is shaping up to be a very popular and useful means for communicating.
Marketers can use RSS for:
- Direct marketing
- E-zine publishing
- Public relations
- Monetizing online content
- Customer Relationship Management
- Internal and team communications
- Search engine optimisation
- Lead generation
- Online publishing
- And much much more ...
What are the benefits of adding an RSS news feed to your website?
RSS news feeds are becoming increasingly popular as they offer a free and easy way to promote your site and its content. The most impressive benefits of using Feedzilla's RSS news feeds include:
- RSS News Feeds Deliver The News You Want As Soon As It Happens:
RSS news feeds compile all of the recent news stories on the subject you want and send it directly to you as soon as it is published. RSS news feeds allows website owners the ability to change the content of their web pages automatically. By using Feezilla's RSS news feeds, news is updated as often as every 15 minutes.
- Targeted Traffic:
Targeted traffic is very important for improving your visitor's online experiences. By providing relevant and updating content, visitors will stay and see what your site has to offer.
- Easier Than Email With Less Restrictions:
Unlike email, RSS does not require maintenance of lists or following strict guidelines. RSS news feeds are put together according to the user's preferences. Therefore, publishers do not have to worry about content as much as they would with email newsletters.
- Improve Search Engine Ranking:
Since search engines seek to provide the best and the newest available information to their users, priority is given to websites which update their content regularily. Additionally, search engines frequently index websites which contain RSS news feeds.
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