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Radio - Local Spot

Local radio spots are effective if your market is local.

For instance, if you have a single car dealership in a small city, using local radio to advertise your latest offers and events, etc. is a perfect part of your marketing mix.

You can work directly with a local radio station yourself to put a campaign together, or find a good marketing/PR company with this type of experience to help you. 

 

 

Budget: $200 - $500 for 60 second voiceover

$50 - $300 per spot, depending on frequency and length of contract