Radio - Local Spot
Local radio spots are effective if your market is local.
For instance, if you have a single car dealership in a small city, using local radio to advertise your latest offers and events, etc. is a perfect part of your marketing mix.
You can work directly with a local radio station yourself to put a campaign together, or find a good marketing/PR company with this type of experience to help you.
Budget: $200 - $500 for 60 second voiceover
$50 - $300 per spot, depending on frequency and length of contract