This simply means you must make the public aware of your company, who you are, what you do, where you do it, what you stand for and why you are better than the competition.
The public is defined in several ways: your future customers, industry organizations, the general public, the media, potential employees, existing clients, etc.
No matter what type of company you are, positive exposure is essential to help you grow, be successful, improve cash flow and profit more
Attend business meetings such as rotary clubs, jaycees and local networking groups. Also join your local chamber of commerce, participate in local events, support a local charity, join a relevant business organization. These types of activities improve your visibility, public awareness and dramatically increase your chances for success.
Budget: $100 - $250 month