Direct Response Marketing



Postcards are a relatively inexpensive way to market your business, product or service.

Postcards work best for direct response marketing. In other words, you are sending an offer, such as a discount for your product for a limited time, to a list of customers and potential customers.

You can also use a postcard without a limited time offer, but strictly for branding awareness. In either case, it is usually best to send out three postcard mailings consecutively spaced out 1 to 3 weeks to the same target customers.

You can vary your message somewhat on each mailing to keep the message fresh. However, make sure your postcard reflects your brand by having the same look and feel as your other collateral materials, such as your website and brochure.

What is the best postcard size?

The best size for your postcard ultimately depends on where and how it will be delivered.

Postcards sent to regular mailboxes can be as large as 6 inches by 11 inches or more. You could go as large as 13 inches by 17 inches, though this size won't fit in most standard mailboxes and will need to be folded.

All in all, a 5-inch by 8-inch postcard or a 6-inch by 9-inch postcard is large enough to stand out from the standard 4-inch by 6-inch postcard pack, so simply adding a few inches can be just the trick you need to put your return on investment over the top.

Budget: $250 - $1,700

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