Point-Of-Purchase Displays (POP)

Point-Of-Purchase (POP) is defined as the physical arrangement of products and marketing material at the place where the item is bought.

POP’s are designed to encourage sales.

The POP can include posters, brochures, coupons, etc. to attract customers.

This is advertising built around impulse purchasing that utilizes a unique display to attract shoppers. These are typically around checkout counters.

However, this method is used for many products that are designed to be impulse buys.

This type of ad is done in many ways, including window displays, counter displays, display bins, temporary free standing displays and more.

Typically, these displays are created and prepared by the manufacturer for distribution to wholesalers or retailers who sell the manufacturer’s goods.

Budget: $500 - $3,500