Newspaper - National
Publications such as The Wall Street Journal, New York Times and USA Today are national newspapers that reach consumers and businesses on a large national and even international scale.
These examples are also daily publications.
For this type of advertising to be effective, your target audience must be national in scope and you need a large ad budget – many times repetitive ads are required to create brand awareness and the cost per ad is relatively high.
However a powerful, proven direct response ad with a persuave headline, strong offer and a tight deadline can bring in an amazing amout of business right out of the gate, when done right. Test small using regional issues of these publications to prove positive results before rolling our nationally,
Budget: $2,500 - $40,000 weekly