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Newsletter

A newsletter is an informal publication, issued periodically by a business, organization or agency to provide information to a particular audience.

A newsletter may be issued externally or it may take the form of an in-house newsletter, or house journal, used to aid the internal communication process.

Newsletters create an interest in your organization and demonstrate the benefits of doing business with you.

Statistics show that a newsletter published consistently and coherently increases recognition, improves customer relationships, and generates strong response rates.

More than 80% of newsletter readers say newsletters are useful, 90% get an idea from each issue, 75% save issues, and 32% pass along articles to colleagues.

Think about what that means for your business.

Newsletters teach and inform. They announce events, new products and services. Newsletters create an interest in your organization and demonstrate the benefits of doing business with you.

As you know, it is becoming more common for newsletters to be issued in electronic format. Don't forget to post your newsletters online. Many people prefer the Web to picking up the phone to make a call.

A well made newsletter can prove to be an excellent investment for companies. Whether the company is using a customer newsletter to boost sales or employee newsletter to educate workers, the process will definitely give positive results. Why? Becasue almost everyone appreciates educational information that brings value to their lives.

You'll ultimatly have to plan on whether you want to produce your newsletter in-house. You'll want to assess your capabilities and resources and identify the gaps. Producing a newsletter in-house has its advantages. The writer/editor knows your business and is known by others, so he or she may have easier access to information. But if you don't have someone in-house with the skills to write and design a newsletter, you'll need to plan on hiring freelance or outside consultants. Using untrained staff to produce a newsletter to save money could be a big mistake.

Here's a hint:
Create Your Newsletter so it's kept around for a long time
Integrating industry related articles along with your new product and service announcements. This gives prospects needed technical information and shows that you're an expert in your field and a trusted resource in this area.

It is important for an organization to plan on creating newsletter. If a newsletter is cost effective, it will culminate into higher returns for your company. Meantimes, the goodwill a newsletter generates offsets the cost of creating the newsletter.

Budget: $500 to $5,000 quarterly

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