Special Categories


New Product Development (NPD)

New Product Development describes the complete process of bringing a new product or service to market.

There are two parallel paths involved in the NPD process: one involves the generation of ideas, product design, and engineering the details; the other is in the area of market research and marketing analysis.

Organizations traditionally see new product development as the first stage in generating and commercializing new products as a part of the overall strategic process of product life cycle which management uses to maintain or grow their market share.


  • What is the core problem solved by a new product?

  • What is our niche in the marketplace? 

  • Is there such a strong demand for one type of product that a simular one may still achieve strong market share?

  • Is the time spent developing such have a strong return on investment in a justifiable amount of time?

 Budget: $1,000 - $5,000 monthly