Metadata are simply pieces of information on a web page easily recognized by search engines. Metadata defines the characteristics of content on web pages. Recommendation Link #1:
Metadata are descriptions which hide behind the visible content to alert search engines to their content based on the words and phrases entered there.
There are three areas with metadata which can be revised in order to improve search engine ranking (H1 titles, meta description, meta keywords). While some experts claim that this is not a greatly influential factor in today's search engines world, it is still worthwhile to update.
Metadata is important for search engine ranking. The various search engines, ready the Metadata on your webpages and catagorize your page according to the content it locates. The more the search engine like your content, the higher up they will post you in search engine ranking.
Web pages often include metadata in the form of meta tags. Description and keywords meta tags are commonly used to describe the Web page's content. Most search engines use this data when adding pages to their search index.
Typically your webmaster is responsible for the metadata, but that is a mistake.
Metadata should be part of your advertising and marketing planning because it is critical for the proper marketing of your website.
Plan on budgeting about $250 bucks a year to researching and changing your metadata.
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