Public Relations


Marches and Cause Marketing

As a business owner, it is generally wise to keep your political views out of the business. Your ideal clients don’t need to agree with your politics and you don’t want to risk offending potential customers that need and want your services.

That being said, cause marketing or cause-related marketing is a marketing tactic involving the joint efforts of a "for profit" business and a non-profit organization for mutual benefit.

Make sure you participate in causes that you believe in. The best ones are charities. What charitable cause(s) really make you passionate?

Non-profit organizations frequently hold events to support their cause.
Get involved and even consider sponsoring part of the event.

The usual benefits of cause marketing for your business include positive public relations, improved customer and supplier relations, and additional marketing opportunities.

Budget: $$100 - $500 per month