Is it a magazine or a catalog?
According to the latest marketing trend, a “magalog” is a little of both. Hybrid publications have been popping up everywhere, from Outdoor Living Products to Borders, and have been gaining popularity among consumers. Magalogs are “sales letters on steroids.”
Because they’re an interesting mix of retail products and editorial features closely tailored to the consumer’s mind-set. So they have a better chance of breaking through the marketing clutter and holding attention longer. What’s more, they contain a high degree of “pass-along” value that can spread your message far and wide.
Magalogs come in all shapes and sizes, ranging from 4 to more than 104 pages. They are an ideal way to distinguish yourself from the competition and have become a visible component of the marketing mix for many businesses and direct marketers.
Having a long-form magalog allows for more room to ‘build your case,’ and include all your supporting information, such as testimonials, charts and graphics,
Magalogs connect on a deeper, more personal level...really relating to your clients & customers one-on-one.
Magalogs are not for most businesses and marketing plans because they can be expensive to and labor intensive to produce.
Budget: $1,000 - $10,000 per month depending on the size and scope of the Magalog.