Positioning





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Irresistible Offer

In order to sell anything you have to have a good offer. A quid pro quo.

Business is about making offers, offers so irresistible that the buyer would be crazy to say no.
So, how do your make your offers so irresistible?

Your offer must be clear. People must be able to understand it instantly.

Your offer must be a good value. It has to be understood as a good value.

Your offer should involve either a discount or a premium or preferably both. Sometimes premiums work much better than discounts. Offer strong guarantees. Offer a free trial period. Pack your offer with great bonuses.

There should be a logical reason for your offer.

If you discount or give something away without an explanation you create skepticism and suspicion.

Budget: $250 - $750 Quarterly