Consumers are visual and their purchasing behavior is driven by emotion!
This is where your product is visually promoted via some sort of illustration in addition to written descriptions.
The illustration is particularly helpful to consumers who are prefer strong visuals to help with their purchase decisions. Most consumers fall into this category.
The illustration can include the company logo as a strong part of the visual appeal.
A good example of a product that uses strong visuals to sell their product is Gatorade. The athletes in motion with their perspiration depicted as Gatorade creates a strong visual for the consumer.
Budget: Plan on $500 to $2000 to hire a designer for each creative illustration.