Direct Response Marketing


Holiday Tie In marketing

Holidays, events and media coverage are opportunities for you to tie your business into that event. Come up with creative ways to tie your products/services into an upcoming holiday.

Create a press release and distribute it to the local media.
With skill & luck, the media will contact you to expand on your story and publish it mentioning your products/services.

Example: a CPA can create tax saving stories in March & April, before taxes are due.
An automobile dealer can talk about saving money buying just before New Years Eve.
Victoria’s Secret is great at getting publicity during the beginning day of February, before Valentine’s Day, the biggest holiday for selling lingerie to men for their women.

How can you tie-in your business?

There is some holiday, event or major news announcement everyday of the year. Use these events to market your business.

Here's a website that list many unusual holidays that you could use in your advertising and marketing plans to get more traffic to your store or website.

Budget: $250 - $500 month


Recommendation Link #1:

Recession Proof Your Business with The Weird & Wacky Holiday Marketing Guide

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