Giving away free reports to promote your product or service can be a very effective method to quickly demonstrate the value you bring to your target audience.
Some examples of this are insurance companies that utilize industry data on key variables to demonstrate the value their product provides when comparing similar premiums or providing same or more coverage for less premium, or a financial services firm that compares fees and return on investment performance with their competitors. Providing such reporting to your potential clients can clearly demonstrate your competitive advantage. Just be sure the reporting is relevant, understandable and accurate.
Free reports can add proof that you and your company does the reseach that can be helpful to your future clients. Reports build strong credibility.
Budget: $500 - $2,500 per month.