Direct Response Marketing


Free Guides, Reports * Tips

Giving away free guides, reports and tips to promote your product or service can be a very effective method to quickly demonstrate the value you bring to your target audience.

Some examples of this are insurance companies that utilize industry data on key variables to demonstrate the value their product provides when comparing similar premiums or providing same or more coverage for less premium, or a financial services firm that compares fees and return on investment performance with their competitors. Providing such reporting to your potential clients can clearly demonstrate your competitive advantage. Just be sure the reporting is relevant, understandable and accurate.

Free guides, reports and tips can add proof that you and your company does the reseach that can be helpful to your future clients. Reports build strong credibility.

One of the best guides o give away is 15 mistakes to avoid when hiring X

Budget: $500 - $2,500 per quarter.