Direct Response Marketing


Follow-Up Phone Calls

Many businesses use direct mail, but few know how to make a direct mail follow up phone call, which can greatly improve your direct mailing return on investment and conversion rates.

In fact, it's been proven time and time again that follow up phone calls increase response to a direct mail campaign by 33%. Not bad for a 5 to 50 cent phone call.

Most business owners and sales people are reluctant to follow up.
They worry about bothering the future client.

Quite often, this reluctance stems from not having a follow-up process they are comfortable with. Let's face it, we are all guilty of now knowing what to say, or when to make these calls, and we don't know the frequency or how often to make follow-up calls.

So, start by creating a specific plan and make follow calls and go to the bank more often. Select follow-up phone calls from this marketing plan tactic list, and schedule specific days and times you'll make your follow-up calls.

Budget: 3-4 hours a week; $100 - $200 a week