Flyers are an ad to promote your business, products and services.
It is not a business card and It's sole purpose is to sell, sell and sell.
Think of a flyer is an inexpensive and highly effective way to grab attention in a very crowded marketplace.
Flyers can be handed out or inserted into a newspaper or magazine.
So, how do you get a reaponse to your flyer? Here are a few ideas.
Your potential customers aren't interested in your name or classy logo.
They're not even interested in what you do.
They're interested in themselves, their own needs, wants and problems.
So, your flyer must stop them dead in their track with a headline they be foolish to ignore.
Now, your flyer must prove you can solve their problem, fast and without much work on their end.
Focus on the why people should discover your product or service.
Everyone will asks the same question, "What's in it for me?"
Answer that question from the their perspective using the words "you" and "your."
Avoid talking abour yourself.
Keep your text short and to the point. Use clear enticing bullet points
Use the most powerful words including: free, save, love, new, results, and guarantee.
Break up long paragraphs using subheads, bullets and indentation.
Use great testimonials and case studies.
Very few people want to be pioneers. So endorsements from a happy customer, especially if it they prove results they've had with your product or service help remove the risk of doing business with you.
Be sure to include the first and last name, company name and location of the person providing the endorsement.
Always offer a discount or special limited-time price.
Design a coupon on the bottom quarter of the flyer.
Be sure to clearly state the deadlines and limitations of the offer.
Be sure to include a strong call to action with specific, hand-holding instruction about how to buy your products, services or ideas.
You don't need to worry when creating your flyer.
Try a few these proven flyer techniques and you will see big results in your marketing efforts.
Also try adding marketing flyers to your plans and allow a few days for writing, design and printing.
Budget: $100 - $500 Monthly