Direct Response Marketing


Fish Bowl Marketing

You have seen it hundreds if times. Okay Thousands. 

A business owner places a fish bowl or other container on his counter.

Clients & customers are asked to put their business card or contact info into the fish bowl to enter a contest os some kind.

A winner is eventually drawn and the winner gets something of value. A coupon, gift certificate or business dollars.

The main reason for fish bowl marketing is to collect the contact information of clients so you can market to them again.

Now, the contest winner gets the grand prize and everyone wins a second place prize; A gift certificate, redeemable at your business for products & services.

Budget: $10 for a fish bowl; design & printing of winner gifts, $100 - @200;  $20 - $50 a week for inputting names into your database or CRM system.