FedEx letter & package marketing campaigns can be very effective.
Send direct mail pieces with US Priority Mail or FedEx (or a similar service) ensures a higher open rate, but can cost upward of $24.75+ per unit.
Make sure it is worth the cost by targeting only your most qualified prospects for these types of mailings. Then create a compelling enclosure—one that clearly matches your offer to your audience and your key marketing objective.
Keep in mind that you don't have to send a free gift or odd-sized object to justify this expense.
Many businesses will simply send their brochure and a handwritten note via FedEx to ensure their hottest prospects sit up and take notice just one more time.
Budget: $100 - 250 a week and target tight.