The term ezine is short for "electronic magazine." "E-zine" and "e-Zine" are spelling variations. A similar term is "ejournal." There are several usages of the term ezine. The term is similar to zine, which is derived from magazine and is used to describe "small press" or personally distributed magazines or newsletters.
Ezines are an online form of newsletters, where Website owners use ezines to keep in touch and build a relationship with their visitors.
Ezines are used to share news, updates, and website promotions.
Ezines are electronic magazine, whether delivered via a Web site or an email newsletter.
Ezines range greatly in size and scope, from irregular newsletters reaching a handful of subscribers to daily journals reaching hundreds of thousands of subscribers.
Some Ezines are strictly non-profit.
Some are extremely profitable.
Other would be for-profit if they could attract the necessary audience and advertisers.
Publishing an ezine is the ideal way to reach your target market. How far your reach extends depends on the type of experience you create for your readers.
By giving your subscribers a value-laden, benefit-rich experience you can create an ezine with a loyal and eager following of dedicated readers.
Here are three powerful things you can do to create the type of experience your readers will enjoy:
1. Let Your Readers Get To Know The Real You
Great ezines have a personality. The personality of the writer behind the words is what captivates attention.
2. Provide Solutions That Help People Reach Their Goals
Readers subscribed to your ezine because you made a promise to deliver something of value. You must consistently deliver goal-oriented value to keep loyal readers.
3. Let Your Readers Interact With Your Ezine
You engage people more fully by allowing them to participate and interact with your ezine. Plus, this interaction lets you take the pulse of readers and find out what's important to them. You can then tailor your content and marketing efforts accordingly.
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