Direct Response Marketing


Direct Mail Letters

A direct mail letter is a document designed to generate sales. It persuades the reader to place an order; to request additional information; or to lend support to the product or service or cause being offered. It influences the reader to take a specific action by making an offer--not an announcement--to him. To sell, the sales letter must be specific, go to the right audience, appeal to the readers needs, and it must be informative.

A direct mail letter typically "asks the reader" directly for a sale, or some other desired action.
Direct mail encompasses a wide variety of marketing materials, including brochures, catalogs, postcards, newsletters, emails and sales letters.

Smart business leaders know that direct-mail advertising is one of the most effective and profitable ways to reach out to new and existing clients.

Plus direct letters offer trackable Results!

Direct mail letters makes it easy to track your return on investment – every business needs to secure the best ROI possible in these challenging economic times. With direct mail letter marketing you can code your mail pieces to determine the exact number of responses you received from each campaign using different offers, incentives and lists.

Once you know what worked and what didn’t, you can immediately start to “tweak” your message to increase your response rate.

Budget: $250 - $5,000 monthly