Satisfied customers are loyal customers. Consequently, every business must develop strategies intended to build relationships that result in customers returning to make more purchases.
Smart businesses recognize that long-term profits are more likely to be maximized through the retention of satisfied customers. This validates one of the basic rules of business and marketing - it costs less to retain a customer than it does to gain a new one.
By anticipating existing customer needs more effectively, the opportunity to cross-sell additional product lines through a more personal and permission-based approach becomes apparent.
Once an business starts to take great care of its existing customers, efforts can then be targeted towards finding new ones.
The more information you have on your customer, the easier it becomes to build their loyalty and through a process of word-of-mouth, lessons learned and expert data management, identify new prospects.
Wht can you do to make your customers day better?
Find our how easy it really is by following this link:
Now, How can you add being a Johnny to your business and marketing plans?