Direct Response Marketing



In marketing, a coupon is a ticket or document that can be exchanged for a financial discount or rebate when purchasing a product.

Customarily, coupons are issued by manufacturers of consumer packaged goods or by retailers, to be used in retail stores as a part of sales promotions. They are often widely distributed through mail, magazines, newspapers, the Internet, and mobile devices such as cell phones.

Internet coupons have become popular recently, because there is no postal cost, and the printing cost is borne by the user (who prints the coupons) rather than the businesses issuing them.

Mobile coupons have emerged as a new and green alternative as no printing is required whatsoever. Mobile coupons as a method of coupon redemption are gaining in popularity as more consumers utilize their mobile devices for uses beyond voice.

Coupons can be added to your marketing plans to get new customers/clients to try you out by offering a discount. Offer two for one or a free trails. Coupons can also be use to get customers/clients to come back to you, over and over. There is a strong reason that the Sunday paper and Internet are full of coupons.

Why? Because they work.

How can you use coupons to grab peoples attention?

Budget: $250 - $500 a month