Internet Marketing


Conversion Rates

Conversion Rate is the percentage of visitors who take a desired action on your Website.

If you have an order form or some kind of sign up page on your Website it is possible to track where the sales of products, membership registrations, newsletter subscriptions, software downloads, or just about any activity beyond simple page browsing.

When someone clicks through to your site and fills out a form or orders a product this is called a conversion.

A high conversion rate depends on several factors, all of which must yield a desired results -- the interest level of the visitor, the attractiveness of the offer, and the ease of the process.

The interest level of the visitor is maximized by matching the right target visitor, the right place, and the right time.

The strength of your offer includes all the value your bring to the table and how well it is presented. It is worth noting that small, impulse items typically have a higher conversion rate than larger purchases

The visitor's ease of completing the desired action is dependent on site usability which includes intuitive navigation and fast loading pages.

Conversions rate statistics are important because even a 1% increase can improve profits drastically. It's all about testing, constant improvement and increasing your conversion rates leading to a successful and profitable website.

Increase conversion testing added to your marketing plans can add profits to your bottom line.

Budget: $50 - $350 monthly