Social Media Marketing



Conversation through blogging, commenting or contributing to forums is the currency of social networking.

You hear people talking about marketing, but social media is not about marketing, it's about the conversations.

At more length: A popular perception of bloggers is of people ranting on a virtual soapbox without knowing who is listening.

While that may be true for some, the real rewards of blogging come from exchanges with others.

Every blogger needs an audience - and preferably one adding comments.

Even better if another blogger picks up your item, adds a link and a little interpretation, publishes on their site, and puts a trackback to yours. That way you pick up readers coming in from the other site, and know from the trackback you have someone with whom to start a conversation.

Even if there isn't a trackback, you can set up searches to alert you when someone mentions your name, site or conversation thread on the Net.

Start conversations in the following social media areas:

  1. Blogs and articles
  2. Social Reviews
  3. Discussion Forums
  4. Search Results
  5. Social News (Digg)
  6. MicroBlogging

Keep then going, adding to and building value

Budget: $150 - $350 weekly