Direct Response Marketing


Client Mailing List

A client mailing list is an important collection of names and addresses of existing clients, customers and patients. Typically a customer list is used by a company to keep track of existing clients to send material to multiple recipients.

It's important to keep an ongoing list of your current and past customers.

On the Internet, mailing lists include each person's e-mail address rather than a postal address.

Typically a list also contain data such as company name, contact, name, address, email address, phone, cell phone, fax, sales history, contact history, etc.

Plan on using your list to stay in contact with your clients through snail mail, email, fax, and the telephone or any other form of communication you can think of.

Budget: a few hours a month for client list management. $50 - $200 a month