Why use car and truck signage in your company vehicles?
Because they attract attention and get people to call or go to your Website.
If you're in the home services business, you're always in the market for new business. Customers move, change jobs, and disappear for all sorts of reasons.
You need to constantly bring on new customers to replace those who leave - even if you're doing do everything right. You have to do more than just do a good job -- you need to find a means for potential customers to understand that you're a great lawn care specialist and how to locate you.
One of the best ways to handle this marketing/advertising need is to use vehicle signs.
Your company trucks should have permanent signs displaying your company name, logo phone and Website. You'll want to include your company tag line or unique selling proposition (USP) so people know what problems you can solve for them. Vinyl vehicle signage is great for this and are fairly inexpensive and fast to get designed and installed.
Magnetic signs on your cars and company vehicles have the advantage that they can be displayed and removed as required. During the day as a business vehicle, at night you can remove them to use your car as a private vehicle. Images and messages can be changed easily as frequently as you need too.
And most importantly, don’t forget that your vehicle sign is s form of marketing and communication. You need to make sure the message you want to send gets across. So keep it short with a strong identity and make sure it can be see by day and night because you want your business to be noticed whether or not you are open.
Use contracting letters against your vehicle color so it can be easily seen and read.
If you think about these things beforehand you’re likely to maximise the success of your car and truck signs.
Budget: $50 - $750 per car or truck -One Time