Bumpy Mail

The key is to get your mailings opened. Sending “bumpy” mail also called "Lumpy Mail," "Dimensional Mail" or a small box or tube will go a long way of insuring that your mailing gets opened.

What is it about lumpy mail that makes it so engaging? Well, it all starts with simple human nature: We all love getting gifts. Add a little curiosity and no wonder the package gets opened. Right after "Ooh, a gift for me?" comes "I wonder what's inside. …" The best part is, "You get this little box in the mail and it sits on top of the stack of mail, and people are going to say, 'Gee, who sent me this?' So they open it up and, boom, you got 'em reading with curiosity.

I have mailed envelopes that included treasure chests, aspirin, Band-Aids, sponges, and Rubik’s cubes in packages and envelopes.

A well-written bumpy letter will almost always get to your targeted prospect. And it will almost always get opened.

But, be careful and check with your post office. I once mailed a #9 business envelope with a set of fake teeth in it and all the envelopes came back. Why? To thick, and the post office wanted more money to mail it, so I had to put on more stamps.

Smart marketers are plumping up their direct mail pieces to make them more creative, more memorable and measurably more effective.

They are also adding bumpy mail to their marketing mix, plans and calendar.

Typically they budget: $500 - $5,000 a month depending on total makreting budget