A brochure is a booklet, pamphlet or website that has valuable information or advertising about your product or service or idea.
Ultimatly a Brochure is a piece of promotional literature, usually delivered to inform and educate a prospect about the benefits of buying what you have to offer.
Most brochures are boring and self serving (how many businesses president and buildings do you care to see) and send folks with hot credit cards to other place to spend their hard earned dollars.
Or are great slick designs with very few benefits to the buyer.
But, they do deliver new clients when done right.
Always include a sales letter with every brochure you mail out.
And include brochures in any advertising and marketing plans you make.
Here are a few important things to think about and include in your brochure.
Who is the brochure targeted?
Having a clear sense of your brochure objective will affect most of the decisions you make.
Does your cover have a headline that guarantees reader to open it up?
Too many brochures have only a product name, company name, logo and a picture on the cover
Is the very first sentence persusave to read on?
Rarely will people read a brochure word to word. They need to get your main message fast. The first sentence must address their problems and offer a solution.
Do you use subheads?
Many people scan before they read. They look at the pictures and read the captions. Make scanning easier by breaking up your text with subheads — small headline embedded in the column of text. Write your subheads to tell your complete story.
Do you talk about features and benefits?
You've probably heard the advice, present benefits, benefits and more benefits, not features." However use features, facts and specifics to support your benefits. It adds to believability and credibility. And some audiences, such as enthusiasts, especially engineers want to know about the features.
Budget: $1,000 - $5,000 every 2 to 3 years