Brand Name Development
Your company, product or service must have a strong and unique identity to set it apart from the competition.
In order to have a successful business, you must develop a strong brand that catches the attention of your target audience.
It is the most powerful tool in your marketing strategy.
It should immediately convey what makes you different from your competitors.
Most importantly, it tugs at the emotions of your target audience.
Developing your brand name is a critical exercise.
You must consider such things as: comprehension, memorability, ease of pronunciation, negative and positive associations, competitors, trademarks, etc.
Your brand name must project feeling and meaning. It also conveys the promise of your company or product.