Ok, a bookmark is dual purpose today.

It’s either a page locater in a book you are reading. A thin marker, commonly made of paper or card, used to keep one's place in a book and so be able to return to it with ease.

Other frequently used materials for bookmarks are leather, metals like silver and brass, silk, wood and fabrics. Many bookmarks can be clipped on a page with the aid of a page-flap.

Or, it’s a website locater, a bookmark, an Internet place to go back to.

Either way, it’s a sign post to get back to where you left off or want to go back to.

Bookmarks can be printed for pennies and given out almost anywhere to keep your name in front of readers.

The beauty is they are seen over and over and over.

Great for marketing to seniors who read a lot more than Gen X'ers.

Take the time and add a lest one bookmark to your advertising and marketing plans today.