Banner Ads

A banner ad is a graphical Internet advertisment.

A typical banner ad size is 468-by-60 pixels ad space on commercial Web sites that are usually hot-linked to the advertiser's site.

There are many networks of participating sites displaying banner ads in exchange for credits, which are converted (using a predetermined exchange rate) into ads to be displayed on other sites.

Warning, there is a tendency of web visitors to ignore banner ads, even when the banner ads contain information visitors are actively looking for.

On the other hand, banner ad have dropped in cost and are worth a test.

Below are the stardard sizes:

Standard sizes

Ad sizes have been standardized to some extent; they are:

Banner and button ads
Leaderboard	728 by 90
Full banner / Impact banner	468 by 60
Half banner	234 by 60
Button 1	120 by 90
Button 2	120 by 60
Micro bar	88 by 31
Micro button	80 by 15
Vertical banner	120 by 240
Square button	125 by 125
"Skyscraper" ads
Thin Skyscraper	120 by 600
Standard skyscraper	160 by 600
Half-page	300 by 600

If there's one important consideration in developing web page banner ads, it's this. You will have the undivided attention of your audience for no more than five seconds.

In that time your banner will have to stop dead in their tracks and sufficiently interest them to abandon what they've come looking for at the web page its on and watch and read your banner. If your banner really works, they'll click on it and visit the page it links to. If it doesn't, they're history. You have five seconds. Make the most of them.

Budget: $250 - $1,000 per month