Back End Products and Services

Back End products and services are often goods and services offered to a customer as a part of the sales process once the initial agreement is made to transact a sale.

Examples of this include a bonus product that can be purchased for a reduced price since one is purchasing this main item; a warranty or customer affinity program intended to protect the value of this initial investment or a product or service purchased now that will additionally serve the customer after this sale is complete.

Having backend products can boost your profits by 30%. But, what kind of backend products you should sell?

If you're not trying to sell back-end products to your customers, you're making a big mistake. It is easier to sell to existing customers than it is to sell to new ones who don't trust your business yet.

     "Backend products" have their own special name, but they don't have to be special. Any products additional products that a customer buys that they didn't originally intend to are backend products. For instance, if a customer is buying a digital camera, memory cards, printers, and photo papers can all be backend products. You just have to sell them!

     Most people I have talked to are selling only one or two products. If this is the case, you need to create or find other products that are related to the product you already have. For example, if you are selling antivirus software, you can create firewall and/or antispyware software. If you wrote a book, you can write a sequel or create a members-only website related to your book's topic. A few minutes of brainstorming will give you plenty of ideas.

     However, the real problem isn't to create new products; it is that you are too busy or too lazy. Even so, don't give up, yet. There are lots of online stores, like amazon.com, eBay and ClickBank that offer affiliate programs. You just need to find some good affiliate programs that are related to your product. A simple registration will boost your income.

Done well and correctly, Back End Products and Services can be a true win/win for both your customers and your organization.

QUESTIONS TO ASK:
•    Are their products or services I can offer together which make better sense?
•    Can I strengthen the perceived value of my products and services by offering back end products?
•    What is an example of a back end product I purchased and felt delighted by buying?

Budget: Pricless and profitable