Public Relations


Autographed Pictures/Products

In the same way you can utilize autographed books to promote yourself and your business, autographed pictures and products can be utilized the same way.

Consider this example: if you just started a sporting goods store in an area with collegiate or professional sports teams, you could have a grand opening that features an athlete or coach signing their photograph and giving them away to your customers. The fee you would pay the celebrity to do this could be a great investment because it drives customers into your store, gives your business instant credibility and creates an impression that you must be an important player in the marketplace. In addition, it creates goodwill.