If you utilize a published book (that you wrote) to help promote your business, use yourself as a marketing tool also and offer autographed or signed copies.
Don’t be afraid to self-promote.
People will see you as the subject matter expert in your field and this can be a powerful marketing tool.
Plus, people will pay premium price for the same book and is less likely to return an autographed copy of the book purchased.
Plan on adding autographed books to your next advertising and marketing campaigns to help build your credibility in the market.
Budget: $250 one time